posted on July 26, 2013 20:59
The following article appeared on HotelInteractive.com on July 26, 2013:
Expotel Hospitality’s Kerry Ranson said the balance of 2013 looks remarkably ”much improved” over the same period in 2012 in his hotel portfolio’s sales and revenue forecasts.
Ranson, President and COO of the 16-hotel owner and management company based in New Orleans, said the strong forecast reflects much improved pacing of advance booking patterns for this year’s third and fourth quarters than recent years.
“Our revenue on the books is much healthier than the same time last year and the years before that,” Ranson commented.
“The pace of booking patterns is now 90-120 days ahead, which is certainly nice to see again. What this means for us is around a 13%-plus increase in bookings than a year ago in the latter half of the year, which is substantial.”
Ranson attributes the business growth to two factors: increasing regional group business travel, and his company’s improved ability to bundle sales management functions in a single market among several properties.
“So we’re benefitting from two factors, one related to an uptick in the kind of travel our properties are positioned to accommodate; and two, our enhanced ability as we grow our portfolio to cluster sales activities among our different properties in a single market and produce our own demand.”
Equally exciting, Ranson added, “is that rate growth follows sales growth, meaning better margins on room nights. We’re looking forward to that, as well!”
About Expotel Hospitality Services
Expotel Hospitality Services represents several major hotel franchise companies and owns and operates 16 hotels in seven states: Arizona, Colorado, Florida, Illinois, Louisiana, Mississippi and Wisconsin. The company serves its owners, business partners, guests, associates and communities according to a well-defined set of core values, including innovation, quality standards and strong commitment to positive hotel guest and employee work experiences.